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Rita Ora – The New Face of Superga Cotu 2750 Shoes

Posted on 20 February 2013

World famous footwear brand Superga UK is all geared up to launch their new spring/summer 2013 collection with British superstar Rita Ora as their new face of the brand to showcase her street-luxe fashions in strong, Superga style. Rita Ora is a singer songwriter who released her debut album “Ora” in August 2012 which became number one in the UK charts. This major hit, comprised of chart topping single releases How We Do (Party), Hot Right Now and R.I.P, made Ora not only the artist with the most number one singles in 2012 but an instant success across the UK and internationally. Rita Ora is wonderfully talented, with a beautiful, contemporary soulful voice earning her nominations for 3 awards at the 2013 BRIT’s. With three EMA awards and four MOBO’s under her belt this artist has become one of the most inspirational upcoming talents we’ve seen in a long time!

Superga have made influential Rita Ora the front-women of their huge brand. Her commercial brand success in music and the wider world of celebrity and fashion will attract a fresh flourish of followers to the world of quality shoes, the Superga way. Alexa Chung has handed over the reins to a really wonderful artist and ambassador who is tipped to revolutionise the world of music in years to come and combine her fabulous, fashionable creativity and smart shoe selections into the mix. Alexa Chung has lifted Superga to heady heights, creating iconic images and styles that have been massively popular with top trend setters and casual, classic, comfort cravers everywhere. Now Rita will add her blend of edgy, vintage style to keep this Italian brand at the forefront of womens fashion for the season ahead.

Rita Ora has naturally been in the public eye a massive amount since her musical career blossomed in a big way during the past year, and has since won many admirers in the fashion world with her striking clothing choices. She takes her style inspiration from music and fashion icon Gwen Stefani who also loves to proudly show off her sexy inner goddess, so Superga’s classic rubber sole chic is an absolutely perfect pairing.

Rita has collaborated with Superga in a much coveted, exclusive shoot featuring the brand’s new spring/summer 2013 collection.  Here at UK Kolours we’re positive the buzz she’ll create will cause tremors throughout the fashion and footwear industry for some time to come, using her music to expand the brand so it’s even bigger and better than before. Time to treat yourselves guys and girls! Grab a pair of Superga 2750 Cotu Classic Trainers for an effortless cool look this spring.

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