Alexa Chung Returns as The New Face of Superga Cotu 2750 Shoes
Posted on 22 March 2018
As some of you may already know, British fashion designer, model and TV presenter Alexa Chung has been announced as the new face of the SS18 Superga Campaign! She’s created her very own exclusive capsule collection, and we are VERY excited. Back in 2011 was Alexa’s first Superga campaign. Back then she was the Brand Ambassador, and was only the face of the campaign. This time she’s returned to design her own footwear collection.
The campaign was shot in Los Angeles, capturing Superga’s essence and character, as well as Alexa’s acclaimed touch. I can't help but notice how effortlessly fabulous she looks. Slaying our entire existence!
Alexa decided to re-create the classic Superga silhouette (2750, mid cut and mule) with different textures and colours. She created shoes that people want to wear, combining distinctive fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where the Alexa’s signature interacts with timeless Superga styles.
Alexa sat down with Superga for an exclusive Q&A. Here is some of what she had to say:
“My mum wore Superga when I was a kid. To me they were a classic, so I started to wear them. In 2011 during my first collaboration I was really excited to be the new Superga ambassador, especially for the centennial year anniversary. Then in 2012, not only I was the ambassador, but I became the art director of the campaign. What an amazing experience! Now I’m launching my collection with Superga. I really enjoyed creating for the brand and adding a piece of myself into the designs. I hope that everyone loves them as much as I enjoyed making them.”
Well I can't wait to get my hands on the Superga 2750 satin baby blue trainers, as they will be perfect for Summer. What pieces of the collection have you guys got your sights set on on?
Until next time guys.