Inside The Fila Archive Project - Protein Studios London
Posted on 18 August 2017
Fila recently held an exclusive exhibition at the Protein Studios in London - Shoreditch, to celebrate their legacy of +100 years! Fila collaborated with online vintage retailer Too Hot as they sourced a selection of rare FILA vintage items, to be sold exclusively at the event. Originally founded in 1911 by the Fila brothers, the event was a celebration of their connection with youth culture.
The exhibition also showcased a selection of one-off rare pieces, flown in from FILA’s home town museum in Biella, Italy.
The room was well laid out with photo frames displayed all over the walls containing iconic pieces from their collection. An overhead projector steaming old Fila adverts, and trainers showcased on tall pillars. There were items suspended from the ceiling so no matter where you looked, or what direction you were facing there was guaranteed something to keep you occupied.
There were some pretty impressive items amongst the collection, one of them being a pair of signed racing shoes from F1 driver Michael Schumacher! There were supposed to be some pieces from their past exclusive collaborations with Gosha Rubchinskiy, Supreme and Liam Hodges. But by the time I arrived all these limited pieces were nowhere to be seen! They obviously got scooped up pretty-quickly.
Filmed by Rich. London
A lot of vintage Fila clothing looked like it was from the 80’s and early 90’s. Noticeable trend back then was brightly coloured fleece! Orange fleece, purple fleece, green fleece. And polo shirts. Patterns! Abstract patterns and colours. The entire room was filled with colour (by the garments), which added a fun quirky side to the event. Even though the event was held in a white room, it was far from boring and dull with this injection of pattern and colour from the clothing
It was really-nice that every piece from the collection told a story. And if you purchased it you were then becoming a part of that story, a part of history!
Overall it was a nice vibe and a nice atmosphere. It was especially nice to see such fashion amazing history in one room.
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