The Iconic brand is back, bringing a fresh offering of heritage style to modern streetwear. 1966 Los Angeles, California, brothers Art and Ernie Brunner managed to merge their Swiss heritage with American lifestyle. When they became interested in tennis after immigrating to the United States they imported patented leather tennis shoes from the Swiss Künzli shoe manufacturer, re-naming their company K-Swiss (K for Künzli) and their journey began. They created an all-leather tennis shoe based on ski-boot binding, calling it the ‘Classic’ – an American first.
Their design inspiration came from the three-piece upper of a 1960’s ski boot, five side bindings and a five D-ring shoelace system. When the Brunners recognised tennis players also needed the same support from their footwear, K-Swiss quickly became a staple on tennis courts across the US and beyond. They introduced their design at Wimbledon in 1966 to instant success and the K-Swiss Classic was the first all-leather tennis shoe which in turn powered some of the world's best tennis players to major championship victories. The K-Swiss Classic quickly gained worldwide acclaim and became a style statement both on and off the court.
Associated with the sleek styles on the ski slopes and traditional dress of the tennis courts, this iconic brand has continued to pioneer the way sportswear is incorporated into everyday modern life.
In the past few years, K-Swiss had changed its focus from the exclusive production of tennis shoes to a broader range of performance shoes, including footwear for technical climbing and aerobics.
Fast forward to today, gamer sneakers are the next athlete apparel to hit the eSports clothing scene. K-Swiss announced a brand-new partnership with pro-team, ‘Immortals’, to launch their own sneaker. K-Swiss is also collaborating with the ‘Immortals’ to design a shoe to combat overheating feet, a problem not often talked about among pro gamers. The new performance-orientated sneakers are said to be in the works for an early 2019 debut.
One of our favourite pieces from the latest collection is the Court Cheswick SDE. The smooth suede fabric and contrast 5-stripes give the trainer a modern look, with a retro feel. You cannot fail to be noticed – on the slopes or the street. It’s also important not to forget two of the bestselling styles from the brand; the Arvee 1.5 trainers and the Rinzler, both of which continue to be favoured styles for the cool street kids. K-Swiss have also recently introduced the Bridgeport canvas trainers which has been a massive success in its first season. Both the price point and the quality are proving winners here.
Here at UKK we can proudly say that we are an official K-Swiss UK stockist and we receive regular deliveries of the latest styles and colours direct from the brand.
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