Levi's - Shop Classic 501, 511, 512, 721 Jeans, T-Shirts, Hoodies & Denim from this Massive Brand
Known today for being one of the world’s global leaders in denim, the Levi Strauss & Co story began in 1853 when Levis Strauss himself, an immigrant from Bavaria arrived in San Francisco. He opened a wholesale dry goods business selling clothing, blankets handkerchiefs and the like. While he was working, he recognised a need among hardworking people; clothes built to endure anything. Both innovators before their time, Strauss and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.
From that the infamous blue jeans were born with the original 501® jeans. Although, they weren’t given an official name yet, they were just known as ‘XX’ as it meant ‘highest quality’ within the industry. Today the company is known for being one of the most iconic American brands. They were there long before both Ford and Coca-Cola, only Anheuser-Busch (founded in 1852) had been around longer than Levi’s. But with 165 years in the game, the brands staying power stands out boldly in this era of pop-up stores, fast-fashion and fleeting loyalty.
Although Levi’s started out as one of the main clothing choices for the American working class, the company’s denim became popular among rebellious youth subcultures. Worn by miners, cowboys, rebels, rock stars, presidents and everyday men and women, these functional pieces were the clothes people not only worked in—they lived their lives in, too. Some of their most iconic campaigns featured; Nick Kamen, Marilyn Monroe, Kate Moss and Farah Fawcett
Amazingly that has still transitioned through to today, and the brand is still considered hip. Levi’s is still seen as cool amongst hipsters and indie designers. The bars, clubs and cool hang-out’s of East London are always adorned with plenty of Levis branded t-shirts, tops and slim fit jeans. Not a day goes by when sightings of Levi’s-clad celebrities aren’t covering the blogs in pieces from the vintage brand including Kendall Jenner, David Beckham and Beyoncé.
The quality and integrity of Levi’s products is unquestionable. The rivets on the jeans have become a standard around the world, and the signature red-stitched selvage and double-needle stitching are superior design details. But the company’s brand messages have made a more culturally significant appeal.
From the signature tapered '501' to the slim-cut '511', each pair is crafted with a strong focus on unrivalled quality and construction. One of our favourite pieces from their extensive collections are the men’s 501 Original Fit Jean. Not only are they timeless, but they can be worn by almost all body types, shapes and sizes because they are not too tight or too loose. The women’s 721 High Rise Distressed Skinny Jeans is another favourite as it contains elements of major distressing, but also brings an element of edge, whether you choose to dress them up or down.
This season UKK have a fantastic collection of men’s and women’s jeans and clothing from Levi’s, including classic cut jeans from the 501, 511, 512 and 721 ranges, t-shirts, hoodies and tops. Shop our new arrivals and have a browse through our great selection. You won’t be disappointed!