New Balance Trainers


“We were born to move…” Over a hundred years later and New Balance is definitely recognised as a brand to move in. With a fantastic range spanning footwear, sports clothing and apparel, bags and hats the brand has certainly evolved from the early days as a shoe arch support company.

English born William J Riley was living in Boston, USA when he recognised what other footwear brands had failed to notice - that feet don’t come in a one size fits all mould. Fit and performance became the companies key USP, above style and price.

This soon led to the creation of footwear encompassing all these qualities, carefully blending function and fashion with high performance technology and materials. This is the ultimate reason why New Balance is now recognised globally as one of the world’s top sportswear brands. This ethos has now moved over from their running shoes and footwear range into the carefully crafted clothing and apparel collection which they have now created.

New Balance is a firm favourite of the professional and amateur sportsman alike; from athletics to tennis, cycling to cricket and basketball to football the brands popularity is never ending. This in-demand label is now the apparel and footwear choice of the weekend runner, busy fashionista and also the modern mummy. New Balance has found its niche.

The sleek lines and a funky mix of fabrics and colours has promoted New Balance from practical sportswear to stylish streetwear. Pounding the city streets, feet emblazoned with the famous “N” logo are everywhere. An array of hats adorn the heads of the masses. From street cool snapbacks and baseball caps to the funky take on the classic fisherman hat and beanie. No college queue is complete without a sea of backpacks, rucksacks and duffle bags featuring the logo from this Boston born brand.


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