Society Sport Clothing
Originally created in in the heart of East London, Society Sport is fresh on the scene bringing you unique pieces that you can’t get anywhere else. The brands windbreaker jackets and hoodies have been taking the industry by storm since the brand’s launch in late 2017.
Society Sport have drawn inspiration from London’s Garage and Grime music scene, street culture and 90’s sportswear. Think old school Tommy Hilfiger, Fubu, and Polo Sport, but a modern version. Although the UK streetwear market is quite noisy at the moment having to host such a large number of brands, they have already made their mark and will be undoubtedly reaching new heights in 2018. They’ve come in strong as the new brand on the block and it looks like they are here to stay!
This brand is making big waves in the industry having recently secured a contract with one of the leading retailers of fashion street wear and sportswear. A few of their pieces have also been spotted on various celebrities including well-known model Joshua Williams and sports fitness influencer Jonny Hammond. At UKK we can feel the following for the brand building.
Society Sport have worked hard to create original designs and head-turning apparel. They currently like to feature a lot of colour in their pieces along with British, German, Japanese, Canadian, American and Australian flags emblazoned across their clothing. They also like to play with contrast taping and checker board panels and this is especially the case with their current range of standout tracksuits.
To accompany their clothing collection there will also be some cool looking accessories heading our way. In the mix are some Alpine mountain inspired bum-bags, backpacks and 5-panel hats due to hit stores later this year. Their next collection consists of a mixture of fabrics and trims including bungee cords, all-over script and checker board prints, as well as on-trend block colours.
One of our favourites from the current collection is the Society Sport Flags 1/4 Zip Jacket with embroidered multi-country flag patches across the chest, arms and back, which is very on-trend for this season as multiple celebrities have been spotted wearing this style of retro sportswear.
Although Society Sport are newcomers to the industry, they have had an amazing last 12 months and will certainly be a brand to watch out for this year!
As one of only a few official UK stockists, UKK will have fresh new deliveries direct from the brand on a regular basis in the coming months including new updates on the bestselling mens t-shirts, jackets and hoodies and new colour options to freshen any wardrobe.
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