UCLA clothing takes it's name from the well known University of California in Los Angeles which is located in the Westwood neighbourhood of LA where it became one of the two principle universities in the sunshine state. Founded in 1919 primarily as a teacher training college, the university grew to win awards and recognition in the fields of computing, science, medicine and athletics. The basis for the UCLA clothing range is of course the university's affinity with athletics, namely their sports team the Bruins.
As one of the most decorated sporting programs in the NCAA (National Collegiate Athletic Association) the Bruins have won mens and womens championships in a large number of sports all played in their team colours of true blue and gold. These colours are part of what makes the UCLA what it is; blue represents the 840 beautiful miles of Californian coastline and the gold represents the hugely prosperous 1848-55 California gold rush which brought around 300,000 prospectors to the state. The UCLA logo has been sported on countless playing fields and in front of millions of fans and now you can add this success and heritage to your own eclectic collection here in the UK.
Focusing primarily on the laid back collegiate lifestyle so familiar to the students and residents of California and it's universities, UCLA's simple quality and comfortable designs provides a fantastic looking and reliable addition to any wardrobe. Featuring timeless style's like the Lauther Crest Sweatshirt and the Colin Crest Sweat Hoodie, both these garments have soft fleece lining's, long sleeves and a regular fit with the Colin also featuring the embroidered slogan 'Since 1919' on the ridge of it's hood along with the University crest to the chest and motto 'Let there be light'. These great garment's really will light up any outfit. Pair either the UCLA sweat or hoody with some jogger bottoms and trainers for great warm up gear or cool down for the evening instead with jeans and your favourite casual shoes. These fashion staples will go with just about anything and so will the best selling Peterson Crest Jogger Bottoms in a range of core colours including black, navy and grey melange. These soft cotton mens sweat pants feature the iconic logo and crest, waist drawstring and elasticated cuffs to keep them fitted and on trend.
The popularity of this great apparel brand has grown rapidly over the last few years, starting out as basic university sportswear and transforming into a huge global fashion brand. Since 1980 alone more than 65 stores have opened across Asia along with countless more stores in Europe, Singapore and India. It's easy to see why with affordable quality and everyday designs that have resonated with men and women across the entire planet including notable mentions for rapper Snoop Dog, championship boxer Amir Khan, MTV presenter and model Becca Dudley and singer songwriter Ed Sheeran to name but a few.
Instantly recognisable, UCLA clothing just keeps going from strength to strength and we know it's only going to get stronger with such solid foundation's in casual style and streetwear. The brand is in prime position to take on and surpass the likes of Hollister and Abercrombie & Fitch who's popularity seems to be waning. It looks like UCLA will be bringing home the trophy and we will be cheering for them all the way!
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