Juicy Couture Clothing
Two close friends Gela Nash and Pamela Skaist-Levy founded the Juicy Couture brand in Pacoima, California in 1997. Deciding to create their own women’s fashion label initially named Travis Jeans and mainly selling maternity pants, they changed the name to Juicy Couture in 1997.
Today Juicy is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Continuously embracing its Los Angeles roots and heritage, JC discovers the couture in the everyday wear.
All Juicy Couture products are made with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner underneath.
It’s true to say that now the brand has become a global phenomenon. However, back in 1996 and needing to get public attention, the founders started to send their completed designs to various celebrities. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna. That was the critical moment and gave the brand and their signature style the exposure they needed. From that moment, the Juicy tracksuit was huge, turning the velour tracksuit into a massive trend.
Madonna was the first big break through celebrity endorsement for the company. However, later, in 2004, the velour tracksuit once again became very popular among celebrities including Paris Hilton, Jennifer Lopez and Britney Spears.
JC is available in 94 countries across the world. Juicy Couture has been the destination for the iconic velour tracksuit since its inception in 2001. It’s now the 2020’s and ‘Track is back’ making a recent runway resurgence and re-establishing itself as the favourite luxurious-yet-playful casual attire.
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